LONDON app appBrain rotapp is the Oxford dictionariesapp word of the year.
Oxford University Press said Monday that the phrase appgained new prominence in 2024.app Its frequency of use increasing 230% from the year before
Oxford defines brain rot as appthe supposed deterioration of a personapps mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.app
The word of the year is intended to be appa word or expression that reflects a defining theme from the past 12 months.app
appBrain rotapp was chosen by a combination of public vote and language analysis by Oxford lexicographers. It beat five other finalists: , slop, , and lore.
While it may seem a modern phenomenon, the first recorded use of appbrain rotapp was by Henry David Thoreau in his 1854 ode to the natural world, appWalden.app
Oxford Languages President Casper Grathwohl said that in its modern sense, appappbrain rotapp speaks to one of the perceived dangers of virtual life, and how we are using our free time.app
appIt feels like a rightful next chapter in the cultural conversation about humanity and technology. Itapps not surprising that so many voters embraced the term, endorsing it as our choice this year,app he said.
Last yearapps Oxford word of the year was , used to describe someoneapps ability to attract or seduce another person.
Collins Dictionaryapps 2024 word of the year is that became a summer-living ideal.
app Associated Press