This Saturday marks the 15th annual Small Business Saturday, yet surprisingly, just 46% of Americans are familiar with the tradition, according to a Lending Tree survey. The good news? Once people learn about it, 53% express eagerness to participate.
In Fort Wayne, Small Business Saturday comes to life with Holly Shopping, presented by ProFed Credit Union and Downtown Fort Wayne. (Fort Wayne Newspapers is also a sponsor.) Explore the vibrant 99-block district, where local retailers are offering special deals in a festive, holiday atmosphere. Treat yourself to unique finds, enjoy dining at more than 50 restaurants and cafes, and immerse yourself in the magic of the season.
For more information, visit downtown .
Why should you join this movement? In 2023 alone, shoppers spent $17 billion on Small Business Saturday. And every dollar spent locally strengthens the community, fueling economic growth and building a vibrant downtown.
An analysis by the American Independent Business Alliance reveals 48% of each dollar spent at local independent businesses is recirculated within the local economy °®¶¹app” a multiplier effect of 1.48, more than three times as much money per dollar of sales compared to chains.
Fort Wayne°®¶¹app™s small businesses don°®¶¹app™t just keep the economy moving; they are true community champions. They sponsor youth sports teams, support fundraisers, and weave themselves into the fabric of our neighborhoods.
For an extra dose of holiday cheer, visit Holly Village, debuting this Small Business Saturday at The Porch Off Calhoun. This market will feature local artisans every Friday and Saturday through Dec. 21. Discover handcrafted gifts, unique decorations and treasures that support Fort Wayne°®¶¹app™s creative talent.
This Saturday, let°®¶¹app™s make a conscious effort to #ShopSmall. Every purchase, no matter how little, makes a big difference. Together, we can help Fort Wayne°®¶¹app™s small businesses flourish and ensure our community remains vibrant for years to come.
